Shingrix
Shingles might be sneaky, but we can outsmart it with a wake up call.
Turned insights into a conversation starter.
THE CHALLENGE
People don’t realize that shingles can reactivate at any time, remaining hidden until it strikes.
THE OUTCOME
Launched the first-ever integrated, all-inclusive campaign, with in-culture messaging for Hispanic, African American, and general market audiences.
The campaign drove a historic increase in search and web traffic, boosting both consumer action and HCP outreach.
